Identity — MAD THE BARBER SHOP

Seeded by phase1.mjs from the Google Places dossier. Verify every fact with the

operator; fill every TODO. Facts here outrank the extraction, per the build brief's precedence order.

Keep - Field: values clean — annotations go on indented sub-bullets (kits and checks consume the values verbatim).

Core

• Name: MAD THE BARBER SHOP
• Category: hairdresser (auto-mapped from Places type hair_salon; confirmed as men's barbershop specialization — see build/category-mapping.md)
• District: Zürich-Altstetten (postal code 8048)
• Address: Hohlstrasse 560, 8048 Zürich
• Phone: 044 432 27 27
• Email: [TBD: no email found — contact form only until owner provides one]
• Website (existing): none found
• Google Place ID: ChIJJxsOzrcLkEcRuAu_y8EaAd8
• Coordinates: 47.390894599999996, 8.489500999999999

Lead build — no contact with the business yet. Facts the operator would normally confirm

are marked [TBD: …] below and defaulted per build/decisions.md rather than blocking the build.

Hours (from Google — operator must confirm, incl. holidays)

• Monday: 9:00 AM – 8:00 PM
• Tuesday: 9:00 AM – 8:00 PM
• Wednesday: 9:00 AM – 8:00 PM
• Thursday: 9:00 AM – 8:00 PM
• Friday: 9:00 AM – 8:00 PM
• Saturday: 8:30 AM – 6:00 PM
• Sunday: Closed

Ratings snapshot (at extraction time — do not hardcode into copy)

• Google rating: 4.1 / 5 (389 ratings)

Services & prices

• **Source: the shop's own price board, visible and legible in Google Places photo (dossier

"Photo 4", attributed Hanspeter Lutz) — public storefront signage, not a private/rights-encumbered

asset. Transcribed 2026-08-13, not independently confirmed by the owner — flag as "prices as of

our last visit" rather than a guaranteed-current quote, per copy voice guidance.**

• Herren (men's):
• Schneiden Föhnen (cut + blow-dry): CHF 27
• Waschen · Schneiden · Föhnen (wash, cut, blow-dry): CHF 32
• Bartrasieren (beard shave): CHF 20
• Haare Färben (hair colour): CHF 40
• Kinder Haare schneiden, bis 12 Jahre (kids cut, up to 12): CHF 20
• Augenbrauen zupfen (eyebrows): CHF 15
• Gesicht zupfen (face waxing): CHF 10
• Damen (women's — the storefront also reads "MEN / WOMEN"): Cut and Go CHF 32/42 (short/long),

Waschen-Styling CHF 30/40, Färben/Tönen ab CHF 65, Ansatz Färben CHF 40, Meches ab CHF 80,

Augenbrauen zupfen CHF 15, Augenbrauen+Wimpern Färben CHF 10, Waschen-Schneiden-Styling CHF 47/60.

• Reviews additionally confirm: fades, walk-ins accepted, free coffee while waiting. One 2024

review mentions eyebrows at CHF 10 (matches the board) but describes paying CHF 37 for it —

probably a multi-service visit, not a single-service discrepancy; not repeated in copy.

• Payment: one 2022 review claims cash-only — too old/unverified to publish as fact; flagged in cautions.md, do not state a payment policy on the site

Languages spoken / site languages

• [TBD: confirmed with owner] — defaulted to DE + EN (Zürich German-speaking market, walk-in international clientele per reviews) per references/multilingual.md default rule

What the operator wants (goals, integrations, domain)

• N/A — lead build, no operator contact. No booking platform confirmed; site uses tap-to-call + contact form, not a fabricated booking embed. No domain purchased — Cloudflare Pages preview URL only. See build/decisions.md.