Decisions — MAD THE BARBER SHOP (lead / spec build)

This is a lead build: no contact with the business yet. Per the website-builder skill's
lead-mode rule, open questions are resolved with a recommended default instead of blocking
on the operator. Each entry below is an override point — flag it to the business if/when
contact is made, and swap the default for their real answer.

Mode

facts, ship it as a noindex'd Cloudflare preview, iterate from there. No blocking questions.

once the full draft site is built — there is no operator mid-build to review a styleguide-only

checkpoint, so the extra deploy cycle would add nothing. /_styleguide/ and /dossier/ are still

preserved as live routes on the final deploy, per the skill's full-pipeline requirement.

Category

the suite). Applied with a men's-barbershop lens — see build/category-mapping.md for the

specific deviations (no color/stylist-tier pricing, no team-with-photos requirement, fades/beard

gallery focus, tap-to-call + contact form instead of a booking platform).

Languages

international/expat clientele (Berlin visitor, English-speaking reviewers), so EN earns its

place as a secondary locale rather than being the only option. FR/IT not added — no signal for

demand in a neighborhood barbershop.

Services & pricing

menu data). Draft copy uses a placeholder barbershop menu (Cut, Fade, Beard trim, Cut + Beard,

Kids cut, Eyebrows) explicitly marked [TBD: confirm exact services & prices] in the copy deck.

Never invent specific CHF prices — the one price point in the reviews (CHF 10 eyebrows) is

mentioned but not asserted as current, standing pricing.

Payment methods

policies change; this could easily be stale). Omitted from the site rather than risk

misrepresenting the business. Flagged in content/cautions.md.

Booking / primary CTA

Google Maps directions, not a fabricated Vagaro/Fresha/Square embed.

Contact form

key tied to "the operator's email" so submissions land with them — there is no confirmed email

for this business (identity.md marks it [TBD:]). Building a form with no real destination for

submissions would be worse than omitting it. Call + directions carry the draft's conversion

path. Add the form once an owner email is confirmed.

Domain & email

.pages.dev URL only. Domain + email tier is a go-live decision for if/when the business

engages (references/domain-email.md).

Photos

production assets, per content/cautions.md) — flagged clearly in the build so a future

photo pass replaces them before any real launch.

Distinctiveness check

and accent against silvia-jayet-reflexologie — the operator's own reflexology site, a

different category. primary (#17181a) is 35 units from their #2a302a; accent was nudged

from #97632c (31 units) to #9c5e1e (46 units) — more saturated/orange, still within the

photographed wood-floor sample range (#a87533, #925b22, #b08650) — improving both the

distance and the contrast on bg (4.6:1 → 4.7:1).

3.85–4.25:1, failing AA. Getting past 60 units would trade away either AA contrast or fidelity

to the actual sampled wood tone. Both remaining warnings are accepted as coincidental

near-black/warm-brown overlap (a different category, different fixtures) rather than forced

further — the check is advisory precisely for this judgment call.

Team / stylists

this draft rather than inventing staff bios.